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BEGIN:VEVENT
DTSTART:20250905T010000Z
DTEND:20250905T033000Z
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SUMMARY:What Is Answer Engine Optimization & How To Use It?: How to Successfully Pivot Your Website from SEO to AEO and Stay Relevant in AI Overview Results - Pierce County Meeting
DESCRIPTION:Thursday\, September 4th\, 2025\n\n6:00pm - Social and Dinner\n\n6:30pm - Shawn Mattingly -  Weinand & Associates CPA's - will provide a 10-minute update on upcoming legislative bills that could impact the automotive industry\n\n6:45pm - Presentation/Zoom - Jennifer Flizen - Rock Star Marketing\n\nZoom: https://us02web.zoom.us/j/87943528716\n\n\n\n"What Is Answer Engine Optimization & How To Use It?: How to Successfully Pivot Your Website from SEO to AEO and Stay Relevant in AI Overview Results"\n\nPresented by Jennifer Flizen - Rock Star Marketing\n\n\n\nAre your website rankings slipping in a world dominated by ChatGPT\, Google SGE\, and AI-generated summaries? It's not your imagination the rules of online visibility are changing fast.\n\nAnswer Engine Optimization (AEO) is the next evolution of SEO. It's not just about keywords anymore it's about providing the best possible answers to the questions your ideal customers are asking AI tools.\n\nIn this eye-opening class\, marketing expert Jennifer Filzen of Rock Star Marketing will walk you through how to transform your website into an "answer hub" that wins visibility in today's AI-driven search landscape.\n\nYou'll learn:\n\n\n	\n	 What AEO is and why it's replacing traditional SEO\n	\n	\n	 What types of questions AI tools (like ChatGPT and Google's AI Overviews) prioritize\n	\n	\n	 The Top 5 question types you must answer on your site:\n\n	\n		\n		"How much does it cost?"\n		\n		\n		"What problems can I expect?"\n		\n		\n		"Which is better this or that?"\n		\n		\n		"What are the reviews saying?"\n		\n		\n		"What's the best [product/service] for me?"\n		\n	\n	\n	\n	 How to strategically structure your content to help your business become the trusted answer source\n	\n\n\nWhether you're a business owner\, service advisor\, or technician\, this session will give you the tools to stay relevant\, rank higher\, and outsmart AI algorithms by simply answering what your customers are already asking.
X-ALT-DESC;FMTTYPE=text/html:<p style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;"><strong data-end="362" data-start="305">Thursday\, September 4th\, 2025<br />\n6:00pm - Social and Dinner<br />\n6:30pm - Shawn Mattingly -&nbsp\; </strong><em><strong><span style="font-size:12px\;"><span id="docs-internal-guid-cda9c779-7fff-b62d-6581-91f3cef80f73"><span style="font-family: Arimo\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Weinand &amp\; Associates CPA&rsquo\;s</span></span></span>&nbsp\;- will provide a 10-minute update on upcoming legislative bills that could impact the automotive industry</strong></em><br />\n<strong data-end="362" data-start="305">6:45pm - Presentation/Zoom -&nbsp\;</strong><strong data-end="362" data-start="305" style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">Jennifer Flizen - Rock Star Marketing</strong><br />\n<span style="font-size: 14px\;"><span style="font-family: tahoma\;">Zoom:&nbsp\;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://us02web.zoom.us/j/87943528716&amp\;source=gmail&amp\;ust=1724872597782000&amp\;usg=AOvVaw2p9mRI3KoVhnazYA4h6F3d" href="https://us02web.zoom.us/j/87943528716" style="color: rgb(17\, 85\, 204)\; font-size: small\; font-family: Arial\, Helvetica\, sans-serif\;" target="_blank">https://us02web.zoom.us/j/<wbr />87943528716</a><br />\n<br />\n<strong style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">&quot\;What Is Answer Engine Optimization &amp\; How To Use It?: How to Successfully Pivot Your Website from SEO to AEO and Stay Relevant in AI Overview Results&quot\;</strong><br />\n<strong data-end="362" data-start="305">Presented by Jennifer Flizen - Rock Star Marketing</strong><br />\n<br />\nAre your website rankings slipping in a world dominated by ChatGPT\, Google SGE\, and AI-generated summaries? It&rsquo\;s not your imagination&mdash\;the rules of online visibility are changing fast.</p>\n\n<p style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;"><strong>Answer Engine Optimization (AEO)</strong>&nbsp\;is the next evolution of SEO. It&rsquo\;s not just about keywords anymore&mdash\;it&rsquo\;s about providing the&nbsp\;<strong>best possible answers</strong>&nbsp\;to the questions your ideal customers are asking AI tools.</p>\n\n<p style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">In this eye-opening class\, marketing expert&nbsp\;<strong>Jennifer Filzen of Rock Star Marketing</strong>&nbsp\;will walk you through how to transform your website into an &ldquo\;answer hub&rdquo\; that wins visibility in today&rsquo\;s AI-driven search landscape.</p>\n\n<p style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">You&rsquo\;ll learn:</p>\n\n<ul style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">\n	<li style="margin-left: 15px\;">\n	<p><img alt="&#9989\;" aria-label="&#9989\;" class="an1 CToWUd" data-bit="iit" data-emoji="&#9989\;" draggable="false" loading="lazy" src="https://fonts.gstatic.com/s/e/notoemoji/16.0/2705/72.png" style="height: 1.2em\; width: 1.2em\; vertical-align: middle\;" />&nbsp\;What AEO is&mdash\;and why it&rsquo\;s replacing traditional SEO</p>\n	</li>\n	<li style="margin-left: 15px\;">\n	<p><img alt="&#129302\;" aria-label="&#129302\;" class="an1 CToWUd" data-bit="iit" data-emoji="&#129302\;" draggable="false" loading="lazy" src="https://fonts.gstatic.com/s/e/notoemoji/16.0/1f916/72.png" style="height: 1.2em\; width: 1.2em\; vertical-align: middle\;" />&nbsp\;What types of questions AI tools (like ChatGPT and Google&#39\;s AI Overviews) prioritize</p>\n	</li>\n	<li style="margin-left: 15px\;">\n	<p><img alt="&#128172\;" aria-label="&#128172\;" class="an1 CToWUd" data-bit="iit" data-emoji="&#128172\;" draggable="false" loading="lazy" src="https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4ac/72.png" style="height: 1.2em\; width: 1.2em\; vertical-align: middle\;" />&nbsp\;The&nbsp\;<em>Top 5 question types</em>&nbsp\;you must answer on your site:</p>\n\n	<ul>\n		<li style="margin-left: 15px\;">\n		<p>&ldquo\;How much does it cost?&rdquo\;</p>\n		</li>\n		<li style="margin-left: 15px\;">\n		<p>&ldquo\;What problems can I expect?&rdquo\;</p>\n		</li>\n		<li style="margin-left: 15px\;">\n		<p>&ldquo\;Which is better&mdash\;this or that?&rdquo\;</p>\n		</li>\n		<li style="margin-left: 15px\;">\n		<p>&ldquo\;What are the reviews saying?&rdquo\;</p>\n		</li>\n		<li style="margin-left: 15px\;">\n		<p>&ldquo\;What&rsquo\;s the best [product/service] for me?&rdquo\;</p>\n		</li>\n	</ul>\n	</li>\n	<li style="margin-left: 15px\;">\n	<p><img alt="&#129504\;" aria-label="&#129504\;" class="an1 CToWUd" data-bit="iit" data-emoji="&#129504\;" draggable="false" loading="lazy" src="https://fonts.gstatic.com/s/e/notoemoji/16.0/1f9e0/72.png" style="height: 1.2em\; width: 1.2em\; vertical-align: middle\;" />&nbsp\;How to strategically structure your content to help your business become&nbsp\;<em>the</em>&nbsp\;trusted answer source</p>\n	</li>\n</ul>\n\n<p style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">Whether you&rsquo\;re a business owner\, service advisor\, or&nbsp\;t<span class="gmail_default">echnician</span>\, this session will give you the tools to&nbsp\;<strong>stay relevant\, rank higher\, and outsmart AI algorithms</strong>&mdash\;by simply answering what your customers are already asking.</p>\n
LOCATION:Tower Lanes Entertainment Center - Banquet Room 6323 6th Ave Tacoma\, WA 98406 Room Sponsored by: Weinand & Associates
UID:e.9183.5185
SEQUENCE:3
DTSTAMP:20260501T083828Z
URL:https://members.nwautocare.org/events/details/what-is-answer-engine-optimization-how-to-use-it-how-to-successfully-pivot-your-website-from-seo-to-aeo-and-stay-relevant-in-ai-overview-results-pierce-county-meeting-5185
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