Get Found. Win the Jobs You Want. Stop Losing Leads.

Three platform-agnostic marketing engines every shop can put to work - how modern drivers find you, how to buy only the high-margin work, and how to capture every lead you're already earning. Tactics you can apply Monday, not a sales pitch.

CORE IDEA   You can't grow what you can't measure.   The takeaway: three engines - get found, win the work, keep the bay full.

PART 1   Get Found ORGANIC SETUP & AI SEARCH  

• The AI search shift. How drivers now find a shop - Google & Maps, plus AI answers (ChatGPT, Gemini, AI Overviews) fielding “best brake shop near me.” What it takes to be the answer they get.

• The technical foundation. The non-negotiables to rank: Google Business Profile, GA4 + Search Console + tag manager, schema markup, consistent name/address/phone, and a fast mobile site.

• How to own your service area. 

PART 2   Win the Jobs You Want HIGH-VALUE PAID AD ENGINES  

• Target high-margin work. Build ad campaigns around the repairs you actually want - collision, diagnostics, AC, major mechanical - not oil changes.

• Eliminate wasted spend. Bid to booked jobs (not clicks), with negative keywords, geo and schedule controls so budget stops funding tire-kickers and low-margin requests.

• A consistent engine. A reliable, scalable system that feeds steady work into the bays — measured on cost per booked job, not impressions.

PART 3   Keep the Bay Full CONVERSION & LEAD-LEAK PREVENTION  

• Optimize the conversion points. Click-to-call that works on every page, a fast quote/booking path, and a contact page built to convert - small fixes, big lifts across calls, forms and web traffic.

• Stop the weekend & after-hours leak. Chat automation, call capture and instant follow-up so the driver who reaches out Saturday at 6 PM still books Monday.

• Lifetime customer value. Turn one repair into repeat business — reviews, service reminders and follow-up that build loyalty and referrals.

PART 4   Open Q&A & Shop Discussion INTERACTIVE QA

• Live troubleshooting. Attendees can ask about possible gaps in their current setup — booking tools, phone handling, website, Google Business Profile — and we pressure-test where leads are leaking and what to fix first.

• “How are you tracking calls today?” · “What happens to a lead at 7 PM?” · “Which jobs do you wish you got more of?”
  
   

Everyone is welcome to attend, via zoom ONLY!!!

Lunch & Learn Details: Zoom Only

Tuesday, October 20, 2026
12:00 PM – 1:00 PM
 

Zoom Only Link:
https://us02web.zoom.us/j/83656525644

Meeting ID: 836 5652 5644

One Tap Mobile:
+1 253 205 0468

About Xpath Media: 
XPath Media was founded with a clear mission: help businesses grow smarter through performance marketing that actually works. We combine deep expertise in SEO, paid media, web development, and conversion optimization to build marketing systems that generate real, trackable results. From local service businesses to innovative technology companies, our clients trust us to be more than an agency - we are a strategic growth partner. Every campaign we run, every page we build, and every strategy we deploy is designed to move the needle on the metrics that matter most to your business.