What Is Answer Engine Optimization & How To Use It?: How to Successfully Pivot Your Website from SEO to AEO and Stay Relevant in AI Overview Results - Pierce County Meeting

Thursday, September 4th, 2025
6:00pm - Social and Dinner
6:30pm - Shawn Mattingly -  Weinand & Associates CPA’s - will provide a 10-minute update on upcoming legislative bills that could impact the automotive industry
6:45pm - Presentation/Zoom - Jennifer Flizen - Rock Star Marketing
Zoom: https://us02web.zoom.us/j/87943528716

"What Is Answer Engine Optimization & How To Use It?: How to Successfully Pivot Your Website from SEO to AEO and Stay Relevant in AI Overview Results"
Presented by Jennifer Flizen - Rock Star Marketing

Are your website rankings slipping in a world dominated by ChatGPT, Google SGE, and AI-generated summaries? It’s not your imagination—the rules of online visibility are changing fast.

Answer Engine Optimization (AEO) is the next evolution of SEO. It’s not just about keywords anymore—it’s about providing the best possible answers to the questions your ideal customers are asking AI tools.

In this eye-opening class, marketing expert Jennifer Filzen of Rock Star Marketing will walk you through how to transform your website into an “answer hub” that wins visibility in today’s AI-driven search landscape.

You’ll learn:

•  What AEO is—and why it’s replacing traditional SEO

•  What types of questions AI tools (like ChatGPT and Google's AI Overviews) prioritize

•  The Top 5 question types you must answer on your site:

  • “How much does it cost?”

  • “What problems can I expect?”

  • “Which is better—this or that?”

  • “What are the reviews saying?”

  • “What’s the best [product/service] for me?”

•  How to strategically structure your content to help your business become the trusted answer source

Whether you’re a business owner, service advisor, or technician, this session will give you the tools to stay relevant, rank higher, and outsmart AI algorithms—by simply answering what your customers are already asking.